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The Racist Indian Media?

by Mayank Krishna

Feb. 3, 2007

Readers Write

 

Indian media is racist, albeit of a different kind. It bats for glamour, power, influence, high and the mighty. It seldom plays for people who don't have a voice, are weak and without power or influence. In other words, Indian media practices the fine art of racism of not giving a voice to people without voice, which is essentially at the core of any enlightened media.

The biggest irony with Indian media is its obsession with insignificant issues and its ability to transform such trivial matters into a national debate. At the same time, it is well versed in the fine art of trivializing the significant issues worthy of national debate. More than 50 innocent people, most of them laborers from Bihar, got killed in Assam by outlawed outfit called ULFA and the news hardly created a whisper. Numerous children got physically molested and brutally chopped into pieces by two maniacs in Nithari in Noida and the news lasted just a few days. On the other hand, a silly English lady called names to a not so famous Indian actress on the sets of Big Brother in distant England and that created a national fury in India thanks to the Indian media. It became an issue of national importance and generated many a serious debate on electronic media as if the issue was as serious as Pakistan planning an attack on India! If there is an apt example to explain the meaning of the phrase “blown out of proportion”, it has to be Indian media’s handling of Shilpa Shetty issue.

This is not the first time Indian media is behaving like a bottle fed toddler. The truth is that it is biologically and genetically incompetent to handle issues as per their worthiness. Perhaps the only consideration for Indian media today is – how saleable is the story in generating eye balls. And this phenomenon is not limited to odd issues that crop up from time to time. Blindness of Indian media is omnipresent all the time. The bias is so evident that it stinks.

Take the example of negative stereotyping of Bihar, an economically poor state of India thanks to the myopic policies of Indian government, by the Indian media. Even if something great happens in Bihar, Indian media finds, or perhaps concocts something negative about it and puts it in national glare. And if it can’t find anything negative, it simply ignores the good news. On the other hand, it seldom reports anything bad about so called progressive states of India. Roads of Mumbai are worst of its kind with potholes and craters, but when Indian media has to talk about bad roads, it always moves to Bihar. Rape, murder and abductions are rampant in the economically well of national capital region (NCR) comprising of Delhi, Gurgaon, Ghaziabad, Noida, and Faridabad; but when talks of crime start it always moves to Bihar. Talks on caste also lead to Bihar, even though the neighbouring West Bengal never had a single chief minister from the backward class. Talks on corruption again lead to Bihar, when the most corrupt politicians and bureaucrats are in Mumbai!

Bihar is economically and socially poor not because of itself. A large part of blame should go to the policies of central government of India in last 60 years that propped other states on the pillars of prosperity at the cost of development of Bihar. These included unjust allocation of funds meant for development of agriculture, infrastructure, irrigation facilities, etc. These unjust allocations combined with regressive policies like Freight Equalization Scheme virtually destroyed all possibilities of development of industry in Bihar despite abundance of natural resources. Many of us are blissfully ignorant of numerous historical injustices of this kind meted out to Bihar by the economic planners of India. Indian media never highlights this, may be by design or by ignorance.

And the same Bihar, which is trying to rise today from ashes like a phoenix, is today facing the worst kind of reporting racism practiced by Indian media. A few days back, a global Bihari meet was organized in Patna which had eminent speakers like Honourable President of India Mr. A P J Abdul Kalam, noted economist Lord Meghnad Desai, Ex-governor of RBI Mr. C Rangarajan, Chairman of ITC Mr. Y C Deveshwar, and which was well attended by NRIs. The meet was to discuss the agenda of Bihar’s growth and to attract investments. This high profile event was hardly reported in any national media, though local media covered the event on a grand scale. My question: Was it not a duty of any enlightened media to highlight this meet to create positive vibes about Bihar and help it in its endeavour to walk on the path to development? Well, perhaps Indian media was preoccupied with glam doll Shilpa Shetty!

But the irony of all ironies is that even on Shilpa Shetty type issues, Indian media is biased. It talks of racism in case of remarks on Shilpa Shetty. But where was this same Indian media in all its glory when a lower rug Indian actor, Deepak Tijori, made a similar racist comment on Biharis on the Indian reality show called Big Boss? Indian media, it seems, suffers from selective amnesia. Or, does it wear a mask to hide its racist face to fight another racist?

To me, it seems, Indian media has become impotent and it needs a big dose of Viagra to perform like an enlightened media. Amen!

(The author is a management professional based out of Mumbai)

 

Comments:
Indian media is impotent and I guess even multiple dose of Viagra is not going to help them overcome that deficiency. The way it all started during British rule, the SLAVERY MENTALITY is still there in the minds of big bosses of Indian media. This in a way reflects reader's mentality as well. They have to sell their copies and people like to read more of Masala kind of news than the serious stuffs and something that matters.

We Indians are so much obsessed about the west that we copy everything what they do. We got what it is called the Inferiority Complex and think that people in west are superior. I guess we need a media reform like what Fox (Rupert Murdoch) did in America. When Americans were tired of their media who published lots of junks all the time, the Fox News happened and today News Corporation has the major share in American Media. In-fact it grew so much that Rupert Murdoch moved the base of News Corporation from Australia to America couple of years back. I am sure even a large portion of Indian public is waiting for that to happen. And when (not if) that happens it will be too late for our Desi Media to THINK and REACT.

As far as corruption is concerned in my experience Bangalore is more corrupt than Patna. But nobody highlights that. To File a FIR one needs to pay 300 - 500 depending on severity to the police inspector. If you want anything in Bangalore, government officials are waiting to mint money out of you. Every Officer has a rate and without that Dakshina nothing happens in Bangalore. But whenever we talk about Corruption media brings Bihar in front.

I guess a reform is much needed and it will be the next Independence movement. The original independence movement started from Bihar and this time also it will start from Bihar but for a different cause. This time the movement will be to free ourselves from the impotent and biased media.

Its time to stop thinking and get into Action and Say JUST DO IT. - Samir Kumar Mishra - Feb. 4, 2007

This article has been excellent and really deserved to be read by all media-men where most of them have become transformed into broker and media has become as worthy as prostitution, where no morale is left. They cover Shahrukh Khan's concern over KBC in competition with AB, or flash whole day news of Abhishek Aishwarya marriage, or this big boss episode, but seldom you will find them reporting correct and real news. NDTV whole day flashed wrong news of success of KBCIII while the truth was that KBC3 had crashed and met a worst TRP. Why they are sold out so much that now they release wrong and negative news? They have become the worst professionals who have lost respect in public eyes. The day is not far when these media men will be thrashed publicly and frequently as their standard now suggests.

How Deepak Tijori kind of worthless person who directs "c" grade flicks, did manage to go racial in a public and national broadcasting channel and no lawsuit was filed against him and the program manager? Why this matter was not taken and these people showing racial flakes against Biharis were sued by any bihari media even? Why Bihar is smaller in matter than Shilpa Shetty and even this Deepak Tijori?

Has our president's presence become so much non-existent that Brad Pitt and Anjelina Jolie's travel in tempo becomes bigger news? Surely our citizens taste has been bad and this is why we have been the lagging nation for so many years and now loosing to our neighbors like China!

In fact the Indian media has become a rampant look of racialism at home who have lost their morale and sense of responsibility, and which is reflection of our country's state and it's people's quality.

Very good article indeed which must be prized. - Ravi Shankar, Mountain View, CA, USA - Feb. 4, 2007


Media at its best could truly do a great service to the nation like during Emergency, Jessica Lall Case and so on. At its worst it could be just a cheerleader for rich and powerful. All the recent coverage of pointless and useless things like round the clock reporting on Abhishek Bachchan's marriage, Page 3 personalities, cheap sensationalizations of every thing point to the cheap standards of the media. Especially the round the clock news channels. Apparently they could report anything. I wonder if they are subject to any accountability of truth or they can just report whatever they please in the hope of catching few more eyeballs. When I wonder why we even bother to watch and crib these channels, I guess the only reason I
could think is that because its on TV. Apparently we could watch anything as long as its on TV. The one channel I really cant criticise enough is CNN-IBN. Its obsession with Abhishek-Ash marriage and useless things like that is disgusting. CNN being my favourite news source, I watch this occasionally and every time I end disappointed with its content. I wished CNN did not lend its name to this channel and cheapened its brand name. - Ravindra Kumar - Feb. 5, 2007


Media shows anything which sells, increase their TRP, particularly with the advent of 24 hr news channels. And Biharis are the easiest scapegoat for all the problems India is facing. We can fight, raise hue and cry about all this biasing but only with the position of strength. And let's be honest, we are still far away from that. Bihar today is at the same position as India was in initial 90s... about to grow but still the land of snake charmers and a country who had pledged its gold with the IMF. Think if the same Shilpa issue would have happened at that time what would have been Indian's reactions and Westerner's reaction. They would have laughed on us all the more.

Only a strong, developed Bihar will be the befitting reply to all this and nothing else. I am feeling the undercurrent which had never existed in the history; feeling so deeply about being Bihari rather then his/her caste. And any assault on Bihar/Bihari is assault on him/her. This constant hammering since last fifteen years has made this possible. I say this is rather a blessing. Bihar will rise like the Phoenix and that too sooner than any one can imagine. - Anand Lakhmani - Feb. 5, 2007


I will tread on few toes here ! Here is an uncomfortable fact:

Whenever we refer to anyone different from us we are ALL racist, ethnic chauvinist, communal, casteist or whatever. While every one has a bias in their minds the courage to openly display our bias is lacking and we only speak out when those different from us are absent and we are with our own type or 'kind'. This applies to the vast majority of Indians including the so called intelligentsia living abroad. It is surprising how the English speaking public school educated elite freely adopt racist derogatory slang against their fellow countrymen. The non-resident Indian while retaining most of the biases against on those fellow non-resident Indians also adopts biases against others in the country of residence. Thus the term "gora" (Caucasian) and "kala" (black) are used in equally derogatory terms to refer to sections of the host population in North America. Additional derogatory ethnic categorization is used to denote people from other states:

Gujju ( Gujarati); Harry, Bhayyia ( Bihari, UP), Surd ( Sikh), Mallu (Malyali), Ghati (Marathi), Loti (Andhra), Southie ( generally South Indian but more commonly referred to the Tamilian); Shed (Harijan, scheduled tribe or caste); Chink (Chinese, also refers those from the North Eastern region); Nep (Nepali); Miya (Muslim), Anglo (Christian, Anglo Indian), Bawa (Parsi), BC (backward caste).

Any name unfamiliar to their ears evokes derision, thus any one called Selvaraj, Paswan, Patel, or Lodha is automatically written off from the social network (Imagine yaar moving around with a Lodha!) The metropolitan brown sahebs and memsahibs have nothing to describe themselves, even if their names such as Kakkar, Jhakhar, Puri or Chattopadhyay may be equally unfamiliar to others.

It would be comforting to think that only the spoiled brats of the rich and powerful have these biases and thus represent a very insignificant minority. Unfortunately this is not the case. Down to the very rural roots of our society we carry biases against the others. In select company there are ribald jokes about the why the offspring of a particular caste (otherwise known for academic excellence, administrative and clerical proficiency) can never be truthful because such is the trait, (and if by chance a child is found to be sincere then the lineage is in doubt!). There are similar derogatory tales about other caste's and groups. There are always two sets of names to identify a group of people; one is the actual official name of the caste or community used in polite mixed company whereas there is an additional name for the group or community which is derogatory in nature to be used only when the persons of this community or caste are absent.

Biharis are particularly good at this. We can dispense with examples as these would be offensive to whoever reads this.

Not to say that the Hindi film industry is free from biases. Apart from art films you will never have the hero as Christian, a turban sporting Sikh, or a dark skinned South Indian. We cannot imagine a hero in the film named Bishan Deo Mahto. The name will always be a more genteel Rakesh Saxena. One would think that the Narsaiyas, Venkateshwarulus and the Devalingams would protest that India has a lot more people with names other than Arora, Sharma, Saxena, Khosla, etc. However the rest of India chooses to keep quiet as we are too busy running down the more unfortunates amongst us. - Reza Sami, SC, USA - Feb. 6, 2007


Media alone is not responsible for this? When readers gleefully agree to Rs 1.50 for a newspaper which costs Rs 20 to produce, this is what they deserve. The fact is that readers and their issues have become marginal to newspapers and media houses, simply because subscription revenues are no more important for the financial health of these companies.

Newspapers and TV channels now survive on advertising revenues and consequently advertiser's interest is more paramount than that of readers. Modern media is now nothing more than a marketing medium. Given this it makes perfect sense for media managers to keep readers/audiences engaged with trivial issues so that they become passive receivers of messages rather than active readers to question the status quo.

If we wish to change state of affairs, we should be willing to pay a reasonable price for our source of news and simultaneously push for a publicly funded media house on the lines of BBC. There is also need for the government to fix a lower celing on the price of newspapers/magazines so that they compete on content rather than price alone. Latter was resorted to by the British government in 1980s, when independent newspapers were facing extinction due to the price war unleashed by Rupert Murdoch. - Krishna Kant, Economist & Corporate Analyst, Mumbai - Feb. 6, 2007

Discussion on this topic is now closed.

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